Microsoft :: essays research papers

Abstract The following enquiry is intentional to provide the reader with an understanding as to how Microsoft and Sony have developed as a company throughout the years. The research result show the combine efforts of two large companies and there mark into the gaming industry. Microsoft and Sonys environment, company, and lead styles are what have kept the company on the leading molding of technology. However, where do the companies begin to mark their niche into the market will be interesting to see with the difference in the two companies and their corporate ideas. The research will also focus more on the market issues, shape issues, and economic impacts of the corporate wars going on. Thus, the research will provide the exploiter with a better understanding of Microsoft and Sonys position for market match of the gaming industry.IntroductionMicrosoft is arguably the most influential IT company ever, dictatorial standards in both the corporate and domestic computer marketp lace. With their share of the background knowledge PC software market and a substantial proportion of the waiter argument, Microsoft is now dictating many of the standards on which todays information systems are built, and has achieved an unprecedented level of recognition among business management. Microsoft is following a long-term strategy to hold four interconnected core markets (the enterprise, the Internet, electronic commerce, and information appliances), and looks set to employ a major influence on every aspect of IT everywhere the next few years. How large enterprises react to these developments will affect their business strategy into the next millennium. Despite the rapid acceptance of Microsoft technology deep down the enterprise, there are real concerns about the direction the company will take in the future. The company clearly faces stiff competition on several fronts within the business-critical environment. In addition, legal issues and software delays, toget her with the skillful shortcomings of some of Microsofts key offerings, have raised doubts about the companys long-term success. Sony the Nipponese consumer electronics giant has been at the cutting edge of new technological developments since the companys creative activity by Akio Morita and Masaru Ibuka in 1946. Sony is one of the most respected companies world-wide. Its ability to innovate new markets and constant drive for self-improvement earned Sony world-wide sales of $36 billion in 1995. Sony manufactures video equipment, televisions, audio equipment, but is not righteous a leader in the world of electronics. Its acquisition of CBS Records in 1988 and capital of South Carolina Pictures Entertainment in 1989 have raised its profile as an entertainment company, backed by the recent launch of its own games console, the Sony Playstation.